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A corporate website for a Bahrain-based food importer and distributor, presenting its product range, supply operations and GCC distribution.
View projectAJ Medical Center
AJ Medical Center — Healthcare Website & Digital Experience
A patient-focused website for a Bahrain medical center, presenting its specialties, guiding visitors towards appointments and sharing health insights.
AJ Medical Center is a healthcare provider in the Kingdom of Bahrain offering care across several specialties, including urology, nephrology, uro-gynaecology, gynecology, pediatrics and family medicine.
Friend Tech delivered a website designed around the patient's journey. People visiting a medical center's website usually want to answer a few practical questions quickly: does the center treat my condition, which specialty do I need, and how do I get an appointment? The site is organised to answer those questions in that order.
- Specialty information that explains the clinical areas the center covers
- Appointment-oriented calls to action placed throughout the site so patients can take the next step from any page
- Health insights, a blog-style section for educational articles written for patients and families
- Responsive layouts suited to patients who browse mainly on their phones
The visual approach is calm and clear, with the aim of building trust and keeping medical information easy to read. The health insights section also gives the center a way to publish useful content over time.
Work in healthcare? Read more about our work for the healthcare sector.
The brief
Present several medical specialties in a way patients can understand, make it simple to move from reading about a specialty to requesting an appointment, and provide a place for patient education content.
What we delivered
A responsive healthcare website with specialty information, appointment-focused calls to action across its pages and a health insights section for educational articles.
Results
Results will be published once they have been verified with the client.
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