Case Studies
Product Catalogue Website for a Bahrain Medical Equipment Supplier
How we organised a broad medical, dental and laboratory product range into a clear catalogue website for AJ Healthcare Medical Equipments.
Overview
AJ Healthcare Medical Equipments is a Bahrain-based supplier of medical, dental, surgical and biomedical equipment. The company supplies products across a wide range of clinical areas, and also offers technical support, installation and maintenance-related support, and medical equipment solutions.
Friend Tech delivered the company's website. The main goal was to give healthcare buyers a clear view of the product range and the services behind it, with a structure that makes it easy to reach the right category and then contact the company.
Challenge
A medical supplier's product range is broad and technical, and its buyers are professionals who know what they are looking for. The project requirements were to:
- Organise products from ten different clinical and operational areas into a structure buyers can scan quickly
- Keep the catalogue easy to extend as the range changes
- Show that the company offers technical support and installation and maintenance-related support, not only product supply
- Present the business professionally to hospitals, clinics, dental practices and laboratories
- Provide straightforward ways to make an enquiry
Approach
We based the catalogue structure on the way healthcare buyers look for products: by department or product type. Each of the ten categories was given its own clear entry point, using names buyers already recognise, such as Anesthesia & Respiratory or Laboratory Consumables.
We kept services visible alongside the catalogue, so a buyer browsing equipment can also see that supply is backed by technical and maintenance-related support. The design is clean and professional, with a responsive layout for buyers who check products from a desk or from a phone on the move.
Solution
The delivered website includes:
- A product catalogue covering Dental Consumables, Anesthesia & Respiratory, Gastroenterology, Urology, Surgery, Wound Care, Gynecology, Medical Consumables, Equipment & Instruments, and Laboratory Consumables
- Service information on supply, technical support, installation and maintenance-related support, and medical equipment solutions
- Contact routes for buyers to make enquiries
- A responsive design for desktop, tablet and mobile
The category structure can be extended as the company adds products, keeping the catalogue organised as the range develops.
Need a product catalogue website? See our website development services or contact us.
Outcome
Outcome details to be published.
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